UI/UX Team Lead @ Innova Tickets

I'm a Product Designer based in Vancouver

I thrives on zero-to-one SaaS product building — partnering with founders and early-stage teams to shape products from scratch, turning raw ideas into polished, intuitive experiences that are ready to ship and built to grow.

let's design

Say hello

Latest projects

Last Updated: 30/12/25

Innova Tickets

2026

Designing the end-to-end ticketing experience for Canadian cultural venues from scratch across organizer, admin, and buyer surfaces.

Ticketmaster

2025

Clarifying pricing, making seats visible, and driving a +54.5% confidence lift with a projected $140M annual GTV upside.

Fire Aid

2024

Peer-to-peer evacuation and aid requests, validated by real community behavior during the 2025 Hong Kong fires emergency

Youtube Music

2024

Added social listening and shared playlists, driving 85% higher usability preference in YouTube Music from user testing

Portfolio Principles

Make it obvious in 3 seconds. Show thinking visually. Use motion to guide. Tell each pro ......... from problem to impact.